The Essentials

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Here's how it works:

Tell us about your dog

From age to breed and everywhere in between, we want to know more about your best buddy! Click here to get started.

View your pup's recommendations

Personalized supplements that target your dog's specific needs, all based on their unique profile.

Get personalized supplements
delivered

All the things they need and none of the things they don't. Conveniently delivered for daily use, like clockwork.

Only the good stuff

Made in the USA

It's never been easier to
take care of your dog's health

Supplements even the
pickiest pups will love

We get it, convincing your dog to take a traditional pill can be a nightmare. That's why our supplements are soft chews, making daily dosages easy to give and even tastier to eat. 

Supplements even the pickiest pups will love

We get it, convincing your dog to take a traditional pill can be a nightmare. That's why our supplements are soft chews, making daily dosages easy to give and even tastier to eat.

All the added benefits

Our soft chew supplements are cold formed, limiting the amount of heat they are exposed to during the manufacturing process. This ensures that every vitamin and nutrient is preserved (never lost!) and your pup reaps all the benefits.

All the added benefits

Our soft chew supplements are cold formed, limiting the amount of heat they are exposed to during the manufacturing process. This ensures that every vitamin and nutrient is preserved (never lost!) and your pup reaps all the benefits.

Conveniently delivered to your doorstep

Put your dog's health first while barely lifting a finger. Get highly tailored and personalized daily supplements delivered like clockwork. It's never been easier.

Conveniently delivered to your doorstep

Put your dog's health first while barely lifting a finger. Get highly tailored and personalized daily supplements delivered like clockwork. It's never been easier. 

Committed to making a difference

Join us in our goal of raising $50,000 for animal welfare organizations in our local community and beyond.

Committed to making a difference

Join us in our goal of raising $50,000 for animal welfare organizations in our local community and beyond.

Barking Praises

My dog has loved these so far! They must taste great because he gets excited when we pull out the container. They have definitely helped with his anxiety!

Shelagh D.

This product is a miracle worker! My dog was suffering from a deficiency that I couldn’t pin point so I tried these and they helped him so much. He has stopped excessive licking and is happy and excited to play again.

Mary S.

We received the welcome kit in the mail last week. The box is very cute and the ‘Goodboy’ tag is a nice touch! Rocky loves his new heart-shaped supplements.

Vaishali P.

@trygoodboy #trygoodboy

Let’s get this ‘paw’ty started!

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